Internet Marketing

This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.
  • Exercises allow learners to practice in the actual application being studied.
  • A file containing the text of the exercises.
  • Activities that allow users to apply course concepts in an interactive questioning environment.
  • A glossary provides a reference for definitions of unfamiliar terms.
  • A skill assessment generates a customized learning path based on the results of a pre-test.
Your E-Business 4 hour(s)
Getting Started 3 hour(s)
Influences on E-Commerce 3 hour(s)
Killer Apps 4 hour(s)
Developing Your E-Business 5 hour(s)
Real-Time and Data Mining 4 hour(s)
Lowering Your Business Costs 5 hour(s)
Customer Service and Payment 4 hour(s)
Marketing Your E-Business 5 hour(s)
Advertising on the Internet 4 hour(s)
Building Marketing Strategy 5 hour(s)
Resource Planning 4 hour(s)
Managing Your E-Business 5 hour(s)
Internet Marketing
$65.00 CAD

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